One extremely important part of getting high search engine placement is analysing your competitior's website(s) to find out why they have better placement than you. Dotcom.ie Search Engine Optimisation uses a number of techniques and tools to analyse your competitor’s website and compare it to yours. We have a lot of experience in promoting websites so when we look at your competition; we know how to determine the factors that will help your site rise above the rest.
Our analysis of your competitor websites involves comparison of all the search engine placement methods they are using (and not using). We review the following factors:

• Keyphrase used in titles, meta tags, HTML, and website content
• Keyphrases NOT used in titles, meta tags, HTML, and website content
• Keyphrase density
• Content writing
• Placement in search engines and directories

Our experience has taught us how to look at competitor sites to find out why they are placed so highly, if at all they are. There are a number of factors that the search engines take into consideration when ranking a site - the above does not cover all of these. The search engines are continually adjusting their algorithms and the only way to stay on top of this is through regular research, analysis and implementation.